In August 2024, I started working full time for the tech start up WRISTR GmbH (fka. apfelband).
As an Art Director at WRISTR GmbH from August 2024, I led the creative direction for various marketing campaigns, creating both paid and organic social media content. My role involved designing compelling graphics, driving communication strategies, and overseeing email marketing efforts to engage and grow our audience. I also organized and executed photo and video shoots, ensuring that visual content aligned with the brand’s identity. Additionally, I was responsible for the continuous development and optimisation of our corporate design, maintaining its freshness, consistency, and impact across all touchpoints. Unfortunately, my role was concluded due to the company’s bankruptcy in January 2025.
Fall/Winter collection photoshoot
Late summer photoshoot (focus: sports)
Winter photoshoot (focus: outdoor and gifting season)
bestselling ads fall sale
unpublished photoshoot (focus: attention grabbing)